Meet Grace Rizza

Grace Rizza, the founder and CEO of Identity Dental Marketing, is a visionary leader committed to helping dental practices—especially in San Francisco—achieve lasting success. Her expertise in dental marketing stems from her early experience as a Marketing Director for a multi-location dental practice. Within just three months, she dramatically increased patient numbers without raising the marketing budget, proving the power of strategic marketing. This breakthrough sparked her passion for branding and patient acquisition, leading her to refine innovative marketing techniques and develop results-driven training programs.

In 2009, Grace launched Identity Dental Marketing to provide ethical, high-impact marketing strategies tailored specifically for dentists. Over the years, she has become a sought-after speaker, sharing her insights at major dental conferences, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater San Francisco Dental Meeting. Her ability to blend humor with industry expertise makes her presentations both engaging and highly informative.

Recognized nationally for her contributions to the dental industry, Grace was selected for the ADA’s 2016 Dental Marketing Expert Panel and has written for leading publications like Practice Booster’s Insurance Solutions Newsletter. Her well-rounded marketing approach covers everything from strategic planning and reputation management to patient engagement, website development, search engine optimization (SEO), direct mail campaigns, and more—all carefully designed to help San Francisco dental practices stand out.

As the host of the Facebook group and podcast “Dentistry’s Growing with Grace,” she shares valuable business development tips, offering practical solutions almost daily. Through this platform, she continues to empower dental professionals with innovative marketing strategies that lead to sustained growth.

Grace has become one of the most respected figures in dental marketing, helping thousands of dental practices across the country achieve their growth potential. If you’re searching for a partner to guide your San Francisco dental practice to new heights, Grace Rizza and Identity Dental Marketing offer customized, ethical, and results-driven marketing solutions tailored to your needs.

Meet Our Team

At Identity Dental Marketing, we believe that success is built on collaboration, creativity, and expertise. Our team is made up of dedicated professionals who bring a unique set of skills to every project. Together, we craft customized marketing solutions that drive growth for dental practices across San Francisco and beyond.

Content Writers

Our skilled writers are experts in crafting compelling, patient-friendly content that strengthens your online presence. Whether it’s creating engaging blog posts, service descriptions, or informative website copy, they ensure that every word is optimized for search engines while maintaining your brand’s unique voice.

Graphic & Web Designers

First impressions matter, and our talented designers ensure your brand stands out. They specialize in modern, visually striking website and graphic design that enhances patient engagement while maintaining a clean, professional aesthetic. Whether it’s branding, custom graphics, or a full website layout, they bring your vision to life.

Web Developers

A beautiful website is only as effective as its performance. Our developers focus on building high-speed, user-friendly, and mobile-responsive websites that provide a seamless experience for visitors. With clean code, optimized functionality, and fast load times, they ensure your website operates at peak performance.

Marketing Strategists

Understanding your audience and market trends is key to success. Our marketing strategists dive deep into industry insights to create tailored growth strategies. Whether it’s positioning your practice for local visibility, increasing brand awareness, or fine-tuning your marketing funnel, they ensure your practice stays ahead of the competition.

SEO Specialists

Ranking high in search results is critical for attracting new patients. Our SEO team works diligently to optimize every aspect of your online presence. From technical website enhancements to keyword research and local SEO strategies, they ensure your practice gets discovered by potential patients in San Francisco searching for quality dental care.

Paid Advertising Team

Our ads team specializes in creating targeted Google Ads, Facebook Ads, and PPC campaigns that drive high-quality leads to your practice. They continuously optimize campaigns to ensure maximum return on investment, helping you attract new patients while staying within your budget.

Advisors & Client Success Managers

Marketing success goes beyond strategy—it requires continuous guidance and refinement. Our advisors provide expert consultation to align your marketing efforts with your practice’s long-term goals. Whether you need insights on patient engagement, branding, or growth planning, they’re here to offer personalized support.

Let’s Build Your Success Together

At Identity Dental Marketing, we take a collaborative approach to marketing, working as an extension of your team to deliver measurable results. Whether it’s building your brand, connecting with the right audience, or growing your practice, our experienced team is here to help.

Let’s create a strategy that fuels your success—contact us today to learn how we can take your San Francisco dental practice to new heights!